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how Pierre & Vacances CenterParcs avoided bankruptcy

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Is the great tourism crisis over? Yes, but on condition of not being part of the still very fluctuating universe in terms of aviation attendance, the hotel industry – still deprived of its Asian customers – or distant tourism, which leaves us with few people in the economic landscape, it is true. But the French group Pierre & Vacances CenterParcs – nicknamed PVCP – falls squarely on the target of the revival: its “cottage/swimming pool” parks, located in the countryside and quiet wooded areas of northern Europe, are mainly frequented by city dwellers. living nearby; its Adagio apart-hotels are well suited to new uses and its Pierre & Vacances or Maeva rental tourism buildings are mainly located in ski resorts and seaside areas in France and throughout southern Europe – which have been largely served by low-cost airlines, despite the pandemic.

Thanks to these assets, PVCP has recorded reservations since the fall above their 2019 level: at Christmas, snow residences were almost full, at 90%, while the British, who account for 20% of their rentals on average, were not yet allowed to move. The February holidays are already full on the summits. “We are beyond our forecasts and pre-crisis results: CenterParcs even grew by 7.5% in the last quarter compared to 2019” says Franck Gervais, say it

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